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by Rebekah Smith - Updated September 26, 2017
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Newsletters are publications that are distributed regularly to specific audiences of subscribers via print or email. Newsletters can be used to advertise or to simply communicate new ideas and events to subscribers. Businesses can easily connect with their stakeholders, including stockholders, customers, employees and members of society, through printed and digital newsletters.

Communication

Newsletters are used to get attention and share information. They are an easy source of communication. Employee newsletters can keep employees informed about new policies, products and awards. Newsletters strengthen the relationship between employees and employers, but also create and build relationships with customers. They can also be an important educational tool that includes policies and events. Newsletters establish trust with customers, showing them that they're valued. Including advertisements also makes newsletters cost effective.

Credibility and Relationship

You establish your credibility by having open communication with your customers, stockholders and employees. You are the one who knows your business the best, and by communicating directly with your customers and employees, you show them you care about them, too. You can give detailed explanations and introduce strategies to employees, stockholders and customers. Newsletters are available to all levels of an organization. Share your expertise and insight to develop a relationship with your stakeholders.

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Delivery

Whether your newsletter is sent via email or through printed mail, it can be easily delivered to your stakeholders. Printed newsletters are not blocked by spam checkers and add the perception of value. Newsletters arrive to their subscribers only, so the subscribers have an interest in what the company has to say in the newsletter.

Sales

Newsletters are an important venue for advertising a company's new products and services. Newsletters explain the benefits of the product or service and the benefits of purchasing from the particular company. A newsletter encourages the customers to contact the company and simplify the sales process for your sales associates. Because the customer must give personal information to receive the newsletter, when the sales team contacts prospective customers, each customer is informed about products or services offered by the company.

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About the Author

Rebekah Smith is a writer and editor from Montana and the owner of several businesses. Smith has consulted and worked with businesses in the fields of commercial greenhouses, ecommerce, technology and home improvement. She holds a Master of Business Administration and is working on a Ph.D. in business.

Photo Credits

  • Jupiterimages/Creatas/Getty Images
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